![](https://static.dezeen.com/uploads/2018/02/jamacian-bobsleigh-olympic-dezeen-sq-411x405.jpg)
Jamaican bobsleigh team rebrands to "get away from association with Cool Runnings"
We Launch has created a new identity for the Jamaican bobsleigh and skeleton athletes at the Pyeongchang Winter Olympic Games in South Korea – aiming to separate the team from its comedic association with the film Cool Runnings. More