10 x 10 is an exhibition by London-based rug manufacturer Floor Story for London Design Festival 2024, showcasing 10 new designs by global collaborators in the design, art fashion, print and craft industries.

The 10 x 10 collection has been slowly released throughout the year, with a new design revealed each month.

Collaborators include Henry Holland, Kangan Arora, Camille Walala, Adam Nathaniel Furman, Kitty Joseph, 2LG, John Booth, Gill Thorpe, Flock Studio and Diane Bresson.

10 x 10 takes place from 16 to 22 September 2024 at Floor Story, Cairo Studios, 4 Nile Street, London N1 7RF, UK.