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Moon Hoon completes museum for a Pinocchio doll collector near Seoul
A nose-shaped fountain spouts water from the facade of this museum by South Korean architect Moon Hoon, which is dedicated to the fictional character Pinocchio.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_9-852x408.jpg)
Huge Pinocchio dolls litter the grounds and interiors of the Pino Familia museum. It was designed for an avid collector of ephemera relating to the children's book character – whose nose grows in correspondence with his dishonesty.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_4-852x568.jpg)
Moon Hoon arranged the museum across three metal-clad buildings that surround a grassy courtyard containing a pond and a miniature train set on elevated tracks. One particularly large doll towers above the museum's roofline.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_0-852x568.jpg)
The first building is used to display the collector's Pinocchio dolls, the second is dedicated to other characters from the tale, and the third hosts a shop, cafe and events auditorium.
Each of the buildings has been gifted an usual name relating to the tale of Pinocchio: Wave and Whale, Whale Tale and The Nose Fountain respectively.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_1-852x558.jpg)
"The first building attempts to express a space and form which is somewhat inspired from the Pinocchio story where a large storm and whale appears," explained Moon Hoon.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_10-852x568.jpg)
"The plan is curvilinear, reminiscent of a fetus crouching in the womb," added the architect. "The plan grows out to become a mix of whale and wave, mixing and becoming one entity."
"A very narrow crawl space between large and small stepped seats attempts a space of playfulness and adventure."
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_2-852x560.jpg)
The building named Whale Tale houses a collection of character dolls in a tail-like volume, while a bulge intended to represent a whale's head hosts an auditorium for concerts and movies.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_12-852x568.jpg)
"The second building is a figurative building, standing and holding strong like a large whale," said the architect.
![Pino Familia by Moon Hoon](https://static.dezeen.com/uploads/2016/11/pino-familia-moon-hoon-architecture-korea-seoul-museum-galleries_dezeen_1704_col_14-852x568.jpg)
Two ear-like platforms project from the curving sides of the final building, the Nose Fountain. A stainless-steel pipe affixed to its side represents Pinocchio's famous nose, and spouts water into the courtyard below.
A second-floor balcony provides views into an adjacent forest and down into the courtyard from the cafe.
Other projects by Moon Hoon include a holiday home on Jeju Island with a copper observation pod modelled on the head of a windswept woman and a pair of buildings in Seoul featuring moon-shaped indentations.