Pharrell Williams and G-Star RAW transform ocean plastic into denim collection
Musician Pharrell Williams has worked with Dutch fashion brand G-Star Raw to create a denim collection made from waste plastic scooped up from the ocean.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_4.jpg)
G-Star RAW made the garments in the RAW for the Ocean collection from materials created by Bionic Yarn, which transforms recycled plastic into textiles.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_0.jpg)
"Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward," said Williams, Bionic Yarn's creative director.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_9.jpg)
"Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet," he said.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_5.jpg)
Collections for men and women include jeans, shirts, coats, jumpsuits and hats all made from the recycled denim. Some of the garments are patterned with lighter-coloured designs across the fabric.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_2.jpg)
Non-denim sweatshirts and hoodies are printed with messages explaining the idea, as well as other positive slogans.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_3.jpg)
An illustrated squid has been used as the motif for the range and features on some of the items.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_6.jpg)
As well as the new range, G-Star RAW is also integrating the textiles into garments from its existing lines.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_7.jpg)
"G-Star has always been driven by innovation, and by integrating Bionic Yarn into our collection we're taking the next step in creating denim for the future," said G-Star RAW chief marketing officer Thecla Schaeffer.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_8.jpg)
The collection will be available from G-Star RAW stores and online from 15 August 2014. It was first announced at the American Museum of Natural History during New York Fashion Week in February.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_468_1.jpg)
G-Star RAW celebrated the 10th anniversary of its collaboration with designer Marc Newson last month, when he told Dezeen that architects and designers "don't have a clue about fashion" at the presentation of his latest range. The brand's Amsterdam headquarters, designed by OMA, was completed earlier this year.
![Pharrell RAW for the Ocean](https://static.dezeen.com/uploads/2014/07/Pharrell-RAW-for-the-Ocean_dezeen_sqa.jpg)
Williams' other forays into design have included a chair with legs inspired by the caterpillar tracks on tanks.