D&V Multibrand Store by Guise
Scandinavian architects Guise designed this retail space in Stockholm as a blank canvas for any fashion brand to display their garments against (+ slideshow).
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_1.jpg)
Guise designed the white interior of the D&V Multibrand Store to provide a neutral background for different retailers.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_2.jpg)
Powder-coated steel pillars have perforated corners to accommodate a flexible steel shelving system and also allow clothes to be hung directly from the holes.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_9.jpg)
The pillars are arranged in staggered lines and spread throughout the store, grouped for garments designed by different clothing labels.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_5.jpg)
Central display units are made of asymmetrical stacks of angled boxes, which each flare outward from their bases to create more surface area on top for folded items.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_7.jpg)
"We used a floor area of 40 by 40 centimetres, equivalent to one folded shirt," said the designers. "This area was designed to grow into a table with a surface for seven shirts. This was repeated until the table offered an area for 20 shirts."
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_3.jpg)
Oak-clad storage boxes line the edges of the shop and the cash register covered with toughened glass. All pieces of furniture were custom made for the store.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_4.jpg)
Guise have also designed custom-made furniture for this Stockholm shoe retailer.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_6.jpg)
Photography is by Brendan Austin.
Here is some more information from the architects:
We used a floor area of 40x40 cm, equivalent to one folded shirt, this area were designed to grow to a table for 7 shirts. This logical course of action was repeated until the table offered an area for 20 shirts. The final shape is a result of this commercial rationality, making a 20 times profit in display area.
![Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_11.gif)
Being asked not to have any specific garments or brand in mind the space was designed as a neutral space similar to a warehouse. White and with no branded features, hence the empty photos.
![D&V Multibrand Store by Guise](https://static.dezeen.com/uploads/2013/10/Multibrand-Store-by-Guise_dezeen_14.gif)
We designed a L-shaped beam with a perforation along the corner. Shelves were custom designed to fit the perforated pillars. The beams were distributed asymmetrical around the store, like a forest of pillars where clothes can hung or be placed according to every new items needs.