Amass by Benjamin Hubert for 100% Design
London designer Benjamin Hubert created a screen of branching modular structures to surround the auditorium at trade show 100% Design during the London Design Festival (+ movie).
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_3.jpg)
Called Amass, the modular system comprises three different components that can be configured in several orientations.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_2.jpg)
"The branched form of Amass was inspired by the controlled randomness found in nature and the building blocks of life," said Benjamin Hubert.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_4.jpg)
For 100% Design, 46,000 pieces were hung in curtains around the stage and seating area to create a permeable visual barrier defining the space.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_22.jpg)
"The brief called for a visually iconic space that would create a reference point within 100% Design," Hubert explained.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_23.jpg)
"Based on observations from previous years, the auditorium needed to accommodate an audience for the seminar programme without excluding passers-by."
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_8.jpg)
Although other modular plastic partitions already exist on the market - Algue by the Bouroullec Brothers perhaps being the best-known example - Hubert points out that his system can be used to create structural compositions like walls and corners as well as simple curtains.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_21.jpg)
"Amass was created to build architectural structure as apposed to other modular plastic products, which only act as simple curtains or dividers," he said.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_6.jpg)
"The Amass geometry allows for walls of varying thickness and corners to be created, forming three-dimensional structures."
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_20.jpg)
The parts are made of injection-moulded polypropylene, which can be recycled, but they are also reusable.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_15.jpg)
"Each year, trade shows reportedly generate more than 600,000 tonnes of waste, much of which comes from the exhibition design and structure," Hubert noted.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_17.jpg)
After an event using his system, the whole installation can be taken apart and reassembled elsewhere.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_16.jpg)
Following its debut hosting the talks programme at 100% Design, the product will be made available for space division in commercial and contract interiors. It has applications ranging in scale from one square metre to over 100 square metres.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_14.jpg)
100% deign took place from 18 to 21 September as part of the London Design Festival, and also featured a pavilion made from 1500 metres of undulating paper strips.
![Amass modular space divider by Benjamin Hubert for 100% Design's auditorium](https://static.dezeen.com/uploads/2013/10/dezeen_Amass-by-Benjamin-Hubert_18.jpg)
Elsewhere at the festival, Hubert showed his expanded Pelt collection of furniture for De La Espada and what he claims is the world's lightest timber table as part of a solo show at Aram Gallery.
See more design by Benjamin Hubert »
See more coverage of London Design Festival 2013 »