Browns Focus by Studio Toogood
One level of this London boutique designed by Studio Toogood is bright and minimal, while the other looks like a dark nightclub.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_2.jpg)
Studio Toogood divided the two-storey Browns Focus store so daywear is displayed in a clean, white space in the basement and eveningwear can be browsed on the darker upper level. "A brilliant-white basement represents daywear and a midnight-blue minimalist ground floor taps into the spirit of dressing for the evening," said the studio.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_13.jpg)
Shoppers step up from street level to the upper floor or descend into the basement, which can be glimpsed through a floor-level window in the entrance.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_16.jpg)
Welded-steel panels, neon lighting and blue-tinted glass are all used on the upper floor to create an atmosphere more like an underground music venue.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_19.jpg)
Garment rails are formed from metal pipes suspended from the ceiling, bent into rectangles or hoops.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_17.jpg)
A midnight blue blob serves as the counter and a blue spun-metal disc with a light behind is attached to the wall above.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_5.jpg)
Surfaces in the basement are all white, only broken up by colourful woven rugs and stacks of iridescent boxes.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_6.jpg)
Changing room door handles appear to be made from scrunched-up pieces of paper set in plaster.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_1.jpg)
Studio founder Faye Toogood's furniture populates both floors, including vitrines made from metal lattices that are black upstairs and white downstairs.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_4.jpg)
The white mesh is also used for a seat and screens downstairs, alongside display counters built from piles of sawn wood lengths.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_8.jpg)
We've recently featured another Studio Toogood project: a fashion store that combines raw concrete and colourful fabrics.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_11.jpg)
Other recent retail interiors on Dezeen include an ochre-coloured boutique in Katowice, Poland, and a UK bakery with a magpie's nest motif engraved into the counter.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_9.jpg)
Earlier this year we published a laundrette in Barcelona that also looks like a nightclub.
See more retail interiors »
See more design by Studio Toogood »
See more architecture and design in London »
The following text is from Studio Toogood:
Browns Focus by Studio Toogood
Browns Focus, one of the world’s leading destinations for newly discovered talent and emerging designers has been re-launched into a new and extended space with a new interior designed by Studio Toogood.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_15.jpg)
The space, set across two floors, is divided thematically – a brilliant-white basement, representing daywear, and a midnight-blue minimalist ground floor that taps into the spirit of dressing for the evening.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_14.jpg)
The club-like darkness of the ground floor has a postindustrial feel, with black rubber, welded steel-panelled displays, a graphic constructivist clothes rail and a sophisticated touch of blue-tinted glass.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_18.jpg)
By way of contrast, the area downstairs is glowing white and minimalist; walls of white mesh and rubber with a lacquered floor are offset by irregular display platforms, assembled from rubberised timber offcuts.
![Browns Focus by Studio Toogood](https://static.dezeen.com/uploads/2013/08/dezeen_Browns-Focus-by-Studio-Toogood_12.jpg)
Both floors feature exclusive furniture designs by Faye Toogood, including her iconic mesh jewellery vitrines and a striking biomorphic cash-wrap counter. The result is a carefully balanced retail environment that complements and highlights the brand’s design-led fashion collections.