![End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-1.jpg)
Just in Case by Menosunocerouno
If the year 2012 does bring the world to an end, Mexican branding company Menosunocerouno plan to face the apocalypse in style with a survival kit that includes chocolate and hard liqueur.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-2.jpg)
Packaged in yellow and black, the Just in Case kit also includes more practical items like matches, a knife and water, plus a notebook in case they start to feel philosophical or need to light a fire.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-3.jpg)
The limited edition kit will be available in selected design stores in Mexico.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-4.jpg)
Here's some more information from Menosunocerouno:
End-of-the-world survival kit, crafted and designed in Mexico by Menosunocerouno.
If the world ends this year, we better be happily ready. Expecting a beautiful chaos, MENOSUNOCEROUNO created JUST IN CASE ®, the perfect brand for the end of times. A brand that covers all your basic apocalyptic needs.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-7.jpg)
Our survival kit re-packages a collection of iconic products from Mexico to enjoy in no particular order.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-5.jpg)
The perfect gift for friends and clients (only the ones we want to keep).
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-9.jpg)
Modern mexican design for the end of times.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-10.jpg)
01 — Chocolate Abuelita ® : Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-11.jpg)
02 — Doméstica Yellow Notebook ® : A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-13.jpg)
03 — Simple Knife ® : Clean affordable design, a minimal hunting tool for animals or zombies.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-15.jpg)
04 — 40 Emergency Black Matches ® : Start a fire, get warm, light your way with style. Black is beautiful.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-17.jpg)
04 — Xtabentun D'aristi ® : Original Mayan liqueur from Casa D'aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-19.jpg)
05 — Basic Water ® : Drink wisely, survive up to ten days with one liter.
![End of the World Survival Kit by Menosunocerouno End of the World Survival Kit by Menosunocerouno](https://static.dezeen.com/uploads/2012/05/Dezeen_End-of-the-World-Survival-Kit-by-Menosunocerouno-21.jpg)
Enjoy! Happy 2012