![G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_1.jpg)
G-Star RAW Headquarters by OMA
Construction has begun on the new OMA-designed headquarters for fashion brand G-Star RAW in Amsterdam, which will feature a facade that slides open.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_2.jpg)
Located within industrial district Zuidoost, the new building will have walls of glass and black concrete.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_3.jpg)
The company's creative activities will be visible through the glazed centre of the long rectangular structure, while everything else will be tucked out of sight above and below.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_4.jpg)
Huge sliding doors will allow the entire north facade of the building to open, leading into a large multipurpose events space that G-Star RAW plan to use for hosting workshops and fashion shows.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_1a.jpg)
We've published a number of stories about OMA this month, including a pyramidal cinema, the China Central Television headquarters and a stage set for an ancient outdoor theatre.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_5.jpg)
We've also recently filmed Rem Koolhaas giving an introduction to the Garage Center for Contemporary Culture in Moscow.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_6.jpg)
See all our stories about OMA »
See all our stories about G-Star RAW »
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Here's some more information from the architects:
OMA designs new G-Star RAW Headquarters
Construction begins today on the OMA-designed headquarters for fashion brand G-Star RAW. The project, led by OMA partners Reinier de Graaf, Ellen van Loon and Rem Koolhaas, will consolidate G-Star RAW’s existing disparate facilities into a single 27.500m2 horizontal building.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_9.gif)
G-Star RAW will put creativity at the centre of its new headquarters in Amsterdam. The building has been designed to make a distinction between the creative nucleus, containing the core departments of the brand, and the support activities. Contrasting materials are used to mark this difference; the creative core is visible through a glass façade, while the surrounding service ring is discrete, rendered in black concrete. The lower part of the ring forms a plinth for parking and drop-off access and a podium for an ongoing program of events.
![G-Star RAW Headquarters by OMA G-Star RAW Headquarters by OMA](https://static.dezeen.com/uploads/2012/05/dezeen_G-Star-RAW-Headquarters-by-OMA_8.gif)
Located in the industrial Zuidoost area of Amsterdam, the headquarters will also feature a multi-use area – the RAW-space – situated on the north side of the building. A shifting façade will move with the changing uses of the RAW-space; its sliding hangar-style doors will maximize flexibility for events, workshops and fashion shows. The variations in the form will support a dynamic program, reflecting the spirit of G-Star RAW.
Reinier de Graaf commented: “We have programmed into the building the possibility of public activities as well as creative incubation for the next phase of G-Star RAW’s evolution.”