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Homemade is Best by Forsman & Bodenfors, Evelina Bratell and Carl Kleiner for Ikea
Swedish furniture and homeware brand Ikea have released this 140-page cookbook featuring photographs of ingredients laid out in patterns.
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Called Homemade is Best, the project was a collaboration between creative agency Forsman & Bodenfors, stylist Evelina Bratell and photographer Carl Kleiner.
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The book contains 30 Swedish recipes for cakes and biscuits.
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Photos of ingredients laid out in a style inspired by Japanese minimalism are followed by photography of the completed treats.
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All photographs are by Carl Kleiner.
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Here’s some more from Forsman & Bodenfors:
IKEA – HOMEMADE IS BEST
We wanted to ensure a connection between Ikea's kitchen appliances and one of the best things you can do in a kitchen, some great baking.
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So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way.
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90% of all the photographs taken in baking books look extremly alike.
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We wanted to try something different and present the recipes in a totally new fashion.
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We let ourselves be inspired by high fashion and japanese minimalism.
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The idea of the book became to tone down the actual cake and put the ingredients in focus.
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The recipes are presented as graphic still-life portraits on a warm and colourful stage.
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And when you turn the page you see the fantastic result.
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The baking book contains 30 classic swedish baking recipes everything from small biscuits to large cakes.
![Homemade is Best by IKEA Homemade is Best by IKEA](https://static.dezeen.com/uploads/2010/10/dzn_Homemade-is-Best-by-IKEA-15.jpg)
Workgroup:
Client: Ikea, Joel Idén
Agency: Forsman & Bodenfors, Sweden
Art director: Staffan Lamm, Christoffer Persson
Copywriter: Fredrik Jansson, Anders Hegerfors
Account director: Susanna Fagring
Account manager: Ewa Edlund
Retouch: Factory, Henrik Lagerberg
Photographer: Carl Kleiner
Stylist: Evelina Bratell
![Homemade is Best by IKEA Homemade is Best by IKEA](https://static.dezeen.com/uploads/2010/10/dzn_Homemade-is-Best-by-IKEA-17.jpg)
See also:
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