![](https://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-8.jpg)
Folk Clothing store by IY A Studio
London designers IY A Studio have completed the interior of a clothing store in London that features gym equipment.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-2.jpg)
Called Folk Clothing, the store has wood-paneled walls and white floors.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-6.jpg)
Gym horses form seating and display stands.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-7.jpg)
A wooden ladder provides access to stock kept on tall shelves inside cardboard boxes.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-5.jpg)
Here's some text from the designers:
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FOLK CLOTHING
We were employed by Folk to help them design the 1,000+ foot store with a definite nod to their flagship store in Lamb's Conduit Street but give it it's own personality that reflects the contrasting area and customer profile of this East London location.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-3.jpg)
Crafted wooden panelling, produced beautifully by Dougal Linnett and Evan Schwarz was mixed together with clean white walls, simple clothing systems to create a quirky, interesting feel. This is enhanced further with marble heads designed by acclaimed sculptor Paul Van Stone providing a novel approach to seating and a carefully selected range of vintage items including the extremely versatile gym horses which are used for both seating and display.
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-4.jpg)
This store is part of an ongoing collaboration between Folk and IYA STUDIO which so far has included the design and build of their online store and journal and a number of exciting branding projects which will come in to fruition in 2010.
Dray Walk / Brick Lane / London E1
![](http://static.dezeen.com/uploads/2009/12/dzn_Folk-Clothing-store-by-IY-A-Studio-1.jpg)