![](https://static.dezeen.com/uploads/2009/03/img_7792-2_sq.jpg)
Supermarket by reMiks
Serbian design studio reMiks has completed Supermarket, a concept store inspired by the "golden years of communism".
![img_2095-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2095-2.jpg)
Hosting a bar, restaurant, salon and fashion boutique, the store is located in a former discount supermarket in Belgrade.
![img_2151-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2151-2.jpg)
Found objects including a fridge, hospital screens and a camper van are used as display devices.
![img_2125-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2125-2.jpg)
Here's some info from reMiks:
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Supermarket concept store
Designed by studio reMiks, leading creative studio in Serbia.
![img_1979-2.jpg](http://static.dezeen.com/uploads/2009/03/img_1979-2.jpg)
The 1400 m2 site of the Supermarket concept store is an actual former discount supermarket, the first one ever to be opened in former communist Yugoslavia.
![img_2015-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2015-2.jpg)
reMiks' relaxed attitude toward the "Golden years of Communism", coinciding with the period of brutalism in architecture, was the constant source of inspiration for the reMiks team.
![img_2160-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2160-2.jpg)
The interior is intentionally raw and seemingly unfinished, so various delicate or luxurious objects or hedonistic activities the take place in an extremely ascetic environment.
![img_2156-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2156-2.jpg)
The installations are visible, concrete floor is cracked, toilet doors were taken off a derelict freight elevator.
![img_2145-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2145-2.jpg)
Retail modules were produced from recycled wood material (OSB). According to the designers, their intention was to create an "imperfect background for the educated consumers' perfect fetishes".
![img_2055-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2055-2.jpg)
The interior is divided into functional areas:
- Bar area is 25 meters long, along the length of the retail area
- Fashion Lounge covers more than 150 m2`
- Spa and hair salon covers 350m2
- Restaurant 200m2
![img_2021-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2021-2.jpg)
![img_7820-2.jpg](http://static.dezeen.com/uploads/2009/03/img_7820-2.jpg)
Supermarket is on a fast tract to becoming an arts & culture destination of regional importance. Its first exhibition, Branko Lukic's Design Fictio was opened on February 17, 2009; Slavimir Stojanovic, the Balkan's leading graphic designer, just opened its first art show in Supermarket, Berlin-based 032C magazine exhibition planned in collaboration with Joerg Koch for June 2009, etc.
![img_7779-2.jpg](http://static.dezeen.com/uploads/2009/03/img_7779-2.jpg)
Supermarket is one of the locations of the first Mikser Design Expo, another brain child of re:miks / mikser collective, taking place in first week of June, 2009.
![img_7792-2.jpg](http://static.dezeen.com/uploads/2009/03/img_7792-2.jpg)
Supermarket concept store improves the existing retail concepts in Belgrade in several ways:
- Slow shopping enriched with various experiences
- Flexible space, perfect for various events
- Cultural content
- Promotion of young designers
- Consumer education
- Inventive ways to showcase the products
- Influencing the consumers’ tastes
- More interaction with consumers and more high-quality information about brands
- Eco-friendly High quality/high style merchandise
![img_2023-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2023-2.jpg)
reMiks is a Belgrade based design studio providing service in the field of design (interior, architecture, graphic/web, package an dindustrial) as well as branding.
![img_7820-2.jpg](http://static.dezeen.com/uploads/2009/03/img_7820-2.jpg)
reMiks design trio - Maja Vidakovic Lalic, Marko Basarovski and Mihajlo Juric - is enriched with the branding talent of Nina Babic, former Executive Director of Belgrade Design Week.
![img_7808-2.jpg](http://static.dezeen.com/uploads/2009/03/img_7808-2.jpg)
Together with it’s sister organization Mikser, reMiks was proactive in co-organising Belgrade Design Week and responsible of many cultural events and design promotions (lectures of Rem Koolhaas, Daniel Liebeskind, Gaetano Pesce, Karim Rashid, Droog design, etc..)
![img_2189-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2189-2.jpg)
Clients are from Serbia, US, Japan, Sweden, Spain... design graphic/web design and visual communication architecture product design & packaging brand environments & interior design event design & management human branding brand building public relations.
![img_2167-2.jpg](http://static.dezeen.com/uploads/2009/03/img_2167-2.jpg)